wwd.com - STEAM HEAT: H&M went for an “old East London” look in its latest campaign for David Beckham Bodywear, with photographer Josh Olins capturing the shirtless soccer stud in a tiled locker room. The ads break today in print, online, in windows and in stores. The collection, Beckham’s fourth, is carried in all of H&M’s more than 2,800 doors in 49 countries.“No matter how many campaigns I do for H&M, I don’t think I’ll ever get used to seeing my image on huge billboards everywhere,” Beckham confessed to WWD.
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